Automotive AR

5 Ways Augmented Reality Is Driving the Change in the Auto Industry

From the confines of the military laboratory to within the smaller confines of our commuting machines, Augmented Reality has been growing with either its presence or potential heavily felt in every industry. Manufacturers and engineers from the auto industry are turning towards augmented reality to disrupt conventional driving experience, and the race to gain an edge has begun.

Top 5 Applications of AR That Revolutionize Commuting

Besides the designing, testing, and manufacturing processes, Augmented Reality employment within the car has floored the automobile consumer market. What’s so cutting-edge and stupefying about these technologies?

Driving Dashboard And Navigation

Augmented reality with a touch of virtual reality helping you to find your way home may seem far from reality to you, but leading auto manufacturers have already made trailblazing progress in this area.

Driving dashboards enabled with AR are changing the way drivers perceive commute real-time by means of incorporating see-through displays and windshield projectors without disrupting your view of the road. The purpose is to monitor and then inform you of the road, weather, traffic conditions, and help you navigate to your destination with intelligent information that shows more than just the right direction.

Auto manufacturers are striving hard to make this technology accurate enough to feed the output information to machines without personal judgments and still ensure a hundred percent safe autonomous drive. While Mercedes Benz has already stunned its customers with this cutting-edge technology, Cadillac and Hyundai’s Genesis is following closely.

Virtually Assisted Manual and Instructions

The success of a technology is determined by not only the innovations that are accomplished but also the ease with which they are accomplished. Augmented reality joins hands with Deep Learning in cars to give the drivers a highly customized, informative, and interactive experience.

The purpose of this innovation is simple — ditch fat manuals and save time spent in learning how to operate the advanced functions of a next-gen car. Too busy to keep up with technology? AR-enabled virtual assistants will have you covered. Right from the time you enter your car, your assistant will remind you to buckle your seat-belts in case you’ve forgotten, help you out with smoother functioning of the car, make sure your focus is on the road and not buttons by responding to voice commands, and brief you with steep instructions in the most concise way possible.

Road Safety Precautions

Automotive manufacturers have been making conscious efforts to improve the safety features of cars owing to the fact that road accidents and car catastrophes directly impact the industry negatively. AR offers a competitive edge by connecting smartphones to car systems.

This not only displays texts, reads them out, or makes connecting to people through the phone without getting distracted easier but also detects your mood based on recent searches, picks songs from your favorite playlists, and makes the complete driving experience unbelievably intuitive. Such measures, in turn, ensure the complete focus of the driver on driving.

Other precautions include everything from basic internal seat-belt alerts to foreseen (detected) external roadblock alerts.

Malfunction Detection and Roadside Assistance

In a highly implicit solution to meet the requisites of advanced automotive safety, machine learning, artificial intelligence, and augmented reality have joined hands to ensure a close to 100% driver safety by enabling cars with malfunction detection and roadside assistance. This includes consciously opted for information updates about the performance and condition of the car and automated real-time alerts of system or machine malfunctioning.

Right from basic gas tank alerts to the kind and extent of damage, AR systems detect the smallest deviation from idle working conditions and offer guidance on how to proceed. Moreover, applications are being evaluated for providing self-help and fixing guidelines in minor cases of malfunction. This has made remote diagnosis and rectification possible when assistance is not conveniently available and in cases of emergency.

Performance Assessment with Recreation

With all the above applications checking out enhanced driving experience requirements, Augmented Reality does not miss out on the fun parts. Technologies to ensure performance assessment and testing in the form of games or a peek into the future what some may call it, are being tested as applications in cars.

For instance, Porsche has created an AR game that allows the players (car owners) to drive their cars on the Gotthard Pass (mountain pass in the Alps) to experience the thrill of speed racing. This idea is being streamlined to create games that allow users to monitor their car’s performance in augmented reality on different real-time roads and scenarios. On a rainy day, for example, the user can play the game to see how their car would perform amidst harsh weather and traffic.

AR and Auto: What Lies In The Future?

The potential of AR to augment the automotive industry is here for all of us to experience and the above-mentioned applications simply give a sneak peek into the bigger picture. With the annual growth rate of 177%, AR is expected to take up a lion’s share in the growth of the automotive industry in the future. In fact, ABI Research predicts the industry to boast a whopping $5.5 billion market within the next two years by 2022.

With AR making more and more unrealistic things possible, one key sector we can see the automotive industry tapping into using the technology is advertising. For years marketers have been maximizing on the ‘closest to reality’ approach for creating impactful campaigns. Just like high-speed internet and social media enabled marketers to engage leads through advertisement on the go, AR is expected to make this possible on the drive! Except, AR-based automotive advertising can be expected to draw on consumer emotions and make it unbelievably closer to reality.

Besides advertising, AR promises to augment the driving experience by changing the way we learn driving through real-time simulation, revolutionizing information updates and entertainment within the car for every commuter and helping the automotive industry growth charts plummet like never before.

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