Digital Media & Marketing | Technology | Future | Innovation
“AD Technology” and “Marketing Technology” are two hot topics doing the rounds in business circles these days. For most, google, facebook, amazon and apple (GAFA) dominates the ecosystem. These topics are also hot enough to make the entire bubble burst. With the proliferation of more and more brands, agencies and publishers are adopting new technologies …
Google has announced that it is going to pull all YouTube Ad inventory from Ad Exchange, early next year. Moving forward, it will only be possible to buy YouTube inventory through Google’s own buy side tools; AdWords & DoubleClick Bid Manager (DBM). This means that non-Google Demand Side Platforms (DSPs) will no longer have programmatic …
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