Digital Media & Marketing | Technology | Future | Innovation
The extent of negative impact of the Covid-19 on the world and businesses have been unprecedented. One area that has taken a hard fall is spending on brand image, especially during times when the right marketing can help you gain loyal customers and faithful clients amidst the pandemic. Although traditional marketing has failed advertisers due […]
For Adtech, Change is the only constant Read More »
For those of you who may have missed watching the blockbuster The Hunger Games, the wildly exciting movie followed a bunch of teens fighting for their lives amidst the backdrop of a constantly changing environment. Their options for survival were also pretty basic. Either adapt to what was currently happening, or die. Comparing the digital
The Ad Tech revolution Read More »
“AD Technology” and “Marketing Technology” are two hot topics doing the rounds in business circles these days. For most, google, facebook, amazon and apple (GAFA) dominates the ecosystem. These topics are also hot enough to make the entire bubble burst. With the proliferation of more and more brands, agencies and publishers are adopting new technologies
Google facebook amazon apple (GAFA) Read More »