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cookies

Google’s Privacy Sandbox

Google’s Privacy Sandbox: An Alternative to Third-Party Cookies

The industry is trying to build an alternative to Third-Party Cookies that aims to avoid privacy concerns and cross-site tracking. With this idea, Google announced the deprecation of Third-Party Cookies in Chrome over a year ago and has been publicizing its alternative initiative the Privacy Sandbox. What is the Privacy Sandbox? In the words a […]

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Google FLoC

Google plans to FLoC us all!

Google has announced that it does not intend to use the so-called universal identifiers (UID’s) for ad targeting, those IDs that the operators of the AdTech industry are striving to design in view of the gradual elimination of third-party cookies from the digital ecosystem will be made redundant within Google’s ecosystem. For the Industry, which

Google plans to FLoC us all! Read More »