AdTech bubble

AdTech Foundations are breaking

After years of unrestrained growth and little liability, the AdTech industry and its foundations is being confronted with the consequences of its decisions. Between talks of a cookie-less future and the implications of data privacy regulations (GDPR, CCPA and beyond), the cracks in the ecosystem are becoming increasingly obvious. My career in media, publishing and

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The Ad Tech revolution

For those of you who may have missed watching the blockbuster The Hunger Games, the wildly exciting movie followed a bunch of teens fighting for their lives amidst the backdrop of a constantly changing environment. Their options for survival were also pretty basic. Either adapt to what was currently happening, or die. Comparing the digital

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