Digital Media & Marketing | Technology | Future | Innovation
It is not a mystery that on the internet we are watched and our data is stolen. The funny thing is that, despite this, people seem to say: “I know but who cares” and not talk about it among friends. However, users may become more aware of this espionage when they are browsing their social […]
Feeling Normal Online Read More »
The industry is trying to build an alternative to Third-Party Cookies that aims to avoid privacy concerns and cross-site tracking. With this idea, Google announced the deprecation of Third-Party Cookies in Chrome over a year ago and has been publicizing its alternative initiative the Privacy Sandbox. What is the Privacy Sandbox? In the words a
Google’s Privacy Sandbox: An Alternative to Third-Party Cookies Read More »
Google has announced that it does not intend to use the so-called universal identifiers (UID’s) for ad targeting, those IDs that the operators of the AdTech industry are striving to design in view of the gradual elimination of third-party cookies from the digital ecosystem will be made redundant within Google’s ecosystem. For the Industry, which
Google plans to FLoC us all! Read More »
After years of unrestrained growth and little liability, the AdTech industry and its foundations is being confronted with the consequences of its decisions. Between talks of a cookie-less future and the implications of data privacy regulations (GDPR, CCPA and beyond), the cracks in the ecosystem are becoming increasingly obvious. My career in media, publishing and
AdTech Foundations are breaking Read More »
At the beginning of the year we heard the retirement plan of third party cookies across digital platforms at the IAB Annual Leadership Meeting. With cookies always being in the blocklist of browsers like Duck Duck Go and popular browsing platforms like Firefox and Safari following suit, the digital space is understandably inching towards the goal
The Third Party Cookies Meltdown Read More »